For his 2011 Awards, the Internet Advertising Bureau asked us to create the brand image for the whole festival, including the Open Titles for each category.

The IAB Awards is the only interactive awards competition judged by an all-star panel—advertising agency executives who create campaigns for the world’s most powerful brands, marketers with direct control over many of the largest advertising budgets in the world, and major media company leaders.

Media and technology are the main words of the festival, and to talk about this we decided to use a different point of view, doing a parallel between the old times idea of technology with lots of vintage machines, and the discarted and obsolete objects found in the streets of our days.