- I want, I can, I'll do it!
original title: Eu quero, eu posso, eu sou capaz!
- “I want, I can, I’ll do it!” is the series’ title that orientates the communication and languages of the protagonists of the series, Rita and Pedro as well as their companion Blá, of the themes and sceneries where they act in. Developed on the context of a Master’s Degree in Design of 2011, in Universidade de Aveiro, this series intends to communicate, especially, with asthmatic children of 6 and 7, besides the general public, promoting their participation on the improvement of their own life quality.
“I want, I can, I’ll do it!” intends to be a series of great simplicity, that stands out for its illustrations and explains, synthetically and considering the target audience’s ages (6 and 7 years old) and through image, health related topics. The images to be emphasized appear in color over a white background and come forth to a closer shot, contrasting with the element of lesser importance appearing only in line as silhouettes on the background. The environments are defined by sound, making the series richer without introducing visual elements that could dissipate the attention.
- The series is focused in two characters, Rita and Pedro, who share their experiences. Rita is a 6 years old girl, a tomboy, that loves to move around a lot, runs, climbs trees, plays ball games, dances and jumps in the puddles. When her protective parents want her to stay home and play with dolls instead of going outside, she gets upset and, although she obeys, it's not very willingly. She’s grumpy, active, impatient, a little impulsive and very curious. Pedro is an energetic 7 years old boy, who loves to run and jump, winter and water. He doesn’t like to stay still or leave his home during winter wrapped up in too many coats. He’s a little shy and calmer than Rita and he tries to be obedient and well-behaved, but he can’t control the desire of running around and do mischief.
Blá is the third character, shaped as a little speech balloon that morphs himself and assumes new representations and has a calm, delicate and rhythmic adult voice. In the narrative, this character represents the conscience and appears when Pedro and Rita need help, advice or explanations about complex things. He’s generally a white balloon with rosy cheeks, changing his color according to the situations or Rita and Pedro’s states of mind.
- The characters representing Pedro and Rita’s parents are always seen from Pedro and Rita’s point of view: they’re always really big, represented as long legs wearing adult shoes, no matter the situation, and they work as obstacles, even if well-intentioned ones, to the children’s action.
- As part of the project, a storyboard for the first program was made, exploring the theme of breathing and how good it is for children to be active.
- Tests were made through flip books with a small group of children in order to detect problems and correct them.
- Characters' movement studies used for tests as flip books.