As graphic designers we spend much of our time working with typographic application for a variety of two-dimensional surfaces from magazines to computer screens. There is however, a world of rich typographic experience both formal and informal in signs, graffiti, and other forms of lettering that inhabit our everyday environment.
For this project I chose to focus on public typography in ice cream stores. I wrote the story, took the pictures, and designed the book that encases how I view typography in ice cream stores. With an underlying grid, we were to design and create a book however we chose.