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I Am The Rules

  • I Am The Rules

    Nike and Foot Locker present "I AM THE RULES'. See Arshavin, Chamakh and Okaka in the new Foot Locker exclusive Air Max 90 colorway.

    My role: Creative; Art Direction and Design
  • Additional credits:
    Agency: Wieden+Kennedy
    Creative team: Darren Wright, Frank Ginger, Karen Jane
    Directors: Alex and Liane | Factory
    Music: Peter Fox - Alles Neu (Inst)

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About Project
60 second ad made to promote the release of an exclusive Nike Foot Locker release - Air Max 90. Inspired by the shoe, it's design history and spi… Read More
60 second ad made to promote the release of an exclusive Nike Foot Locker release - Air Max 90. Inspired by the shoe, it's design history and spirit. Featuring Arshavin, Chamahk and Okaka as well as french kick boxer and model Ingrid Graziani. Read Less
Published: September 03, 2010
  • Views12381
  • Appreciations486
  • Comments48
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