The concept of “I (heart) Cargo” comes from the anthropological phenomenon of the Cargo Cults, which started in the XIX century and mainly took place in New Guinea. They appear when pre-industrial tribal societies come in contact with the more advanced western civilization, resulting in a series of rituals that imitate the white men’s behaviour with the only purpose of obtaining this “cargo” (material goods) through religious and magical ceremonies.

In this context, I (heart) Cargo builds up a world not to far from the one in which we live in today. Costumes, masks, feathers and totems combine with the typical American iconography, imitating it with the intention of calling on those material goods so desired by the human beings. Read Less