Hyundai Park Assist "Tight Spaces"
A press ad was conceived to let consumers know that park assist was available on various Hyundai models.
But, instead of doing a typical single page ad, we decided to use the columns and paragraphs of a newspaper article to illustrate the point that park assist lets you fit into tight spaces.
As newspapers are reluctant to let advertisers intrude on any editorial, some smart negotiating by our media department saw the ad being run in Motor Mania’s weekly `Car Clinic’ piece. (A supplement in The Times &
The cars, tag line and logo were supplied as separate art work to the newspaper, which in turn placed the elements in the relevant sections of the article.