Nashville's first true boutique hotel, catering to the music industry and Vanderbilt University guests.
Penetrate a historically conservative market. Position the hotel as the
premier destination for both leisure and business travel.
Tractorbeam developed a contemporary, bold brand image that spoke
perfectly to the Nashville market. The image was supported by a print
campaign in Billboard magazine and various feeder markets, along with a
brand website, print collateral, and in-room materials.