Hunter are a UK heritage "wellington" boot brand with two very distinct consumer demographics.
1.Their older, more traditional customer - Choose Hunter for it’s quality, its heritage and longevity
2.Their younger, modern customer - Hunter is becoming renown to young people for their links with the British festival & fashion scene.
Hunter want to expand this new younger demographic, but without alienating their existing traditional customers.
Current pre-festival sales are predominantly female.
Our challenge was to engage equivalent aged males with the brand too.