Creative cooperation with Benevolent Society
for Vivid Sydney, a huge festival of lights and yearly highlight
in Sydney’s cultural calendar.
Communicating the spirit of Benevolent Society we created
'Hundreds and Thousands', an interactive tunnel of lights
based on the idea of hundreds and thousands coming together
to create lasting social change. The tunnel was built with LEDs
and visitors influenced the tunnel's graphics via Twitter,
Instagram and the event website
while the lights reflect the hopes
of all the people interacting with the installation.
The social media component made the installation both attractive
for visitors and effective for our client in terms of media attention.
'Hundreds and Thousands' was one of this year’s most photographed
sculptures at Vivid Sydney and gained international recognition.
Creative Direction: Derek Samuel
Design Direction: Annika Weis
Designer: Megan Schierhout