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Bēhance

  •  
    Creative cooperation with Benevolent Society 
    for Vivid Sydney, a huge festival of lights and yearly highlight
    in Sydney’s cultural calendar. 

    Communicating the spirit of Benevolent Society we created
    'Hundreds and Thousands', an interactive tunnel of lights
    based on the idea of hundreds and thousands coming together
    to create lasting social change. The tunnel was built with LEDs 
    and visitors influenced the tunnel's graphics via Twitter,
    Instagram and the event website while the lights reflect the hopes
    of all the people interacting with the installation. 

    The social media component made the installation both attractive
    for visitors and effective for our client in terms of media attention. 
    'Hundreds and Thousands' was one of this year’s most photographed
    sculptures at Vivid Sydney and gained international recognition. 
     

    Best Award
    Interactive Marketing

    Studio Designworks
    Creative Direction: Derek Samuel
    Design Direction: Annika Weis
    Designer: Megan Schierhout
     
     
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