Hummingbirds & Black Orchids
To develop our skills we are on the constant search for challenging projects.
When we turned to creative director Dennis Werner to explore the possibilities of CG for the beauty market, he gave us a brief that seemed impossible to master.
Dennis Werner‘s experience of 20 years in the beauty market for clients such as Davidoff, Joop, Jil Sander, Carita, Lancaster and Douglas and collaborations with photographers such as Steven Meisel, Roxanne Lowit, Tom Munro, Enrique Badulescu, Kenji Toma, Jean-Baptiste Mondino and many more, made him a sparring partner with an uncompromising standard of quality expectations.
Meeting these expectations by technical excellence, the team built black orchids, the fragrance bottle, and created a hummingbird completely in CG.
But this is where you have to begin. Only when the groundwork in CG is executed extremely well, is it possible to light and create an image with creative freedom.
Once these elements are orchestrated sensibly, a wonderful image can come to life.
We thank Dennis Werner for guiding us to such an incredible result!