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Sweet Hum's :: Food Truck Branding

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  • For the first segment of this project, I created over 180 different drawings that fell under specific criteria for my chosen animal:  a hummingbird.  The criteria included marks such as gestural, iconic, and typographic.  After creating the marks I narrowed them down to 16 drawings in order to make a dynamic set of representations.
  • Sweet Hum's bite sized desserts is a food truck company that serves small and delicious treats. I created this brand by using one of my hummingbird representations. This company caters to those who crave for just a little something sweet without the extra calories of a large dessert.   Sweet Hum's trucks are parked near outdoor shopping malls, outdoor wedding receptions or parties, and much, much more. 
  • Full Food Truck