A three-serie advertisement for Hummingbird Coffee, a New Zealand owned coffee producer and shop. The target is to promote the coffee and make people attracted by the quality, taste, and the aroma of Hummingbird Coffee. My Concept was to show the top 3 countries were Hummingbird imported their coffee beans from such as Africa, Indonesia, and Brazil.
The slogan "DISCOVER HOME OF COFFEE" shows the discovery of the coffees in those three countries. I was trying to emphasize the word DISCOVER by using a binocular's vision just to make it look more adventurous and interesting.