With this campaign I am
targeting baby boomers. Many of them are at the age where their kids have moved
out and they are dealing with an empty nest. Through this campaign I wanted to
show them that adopting a pet would not only save an animal’s life, but they
will help themselves as well. I used old sayings they have not only heard but
said a millions times but never related them to animals. Visually I wanted the
viewer to be able to see how the animal looks up to their owner, letting them
know they will be there for them.