Hughsli is one of Adelaide's most exciting small goods business, founded by a young and extremely passionate chef, Hugh Flint.
I work closely with Hugh in many aspects of the business, from food prep, packaging, to designing the simple and honest label system; allowing the product to speak for itself. Honesty's an invaluable feature for the brand, so the packaging is kept minimal and on-point.
To date there are approx 15 products, divided between the Essentials range and the ever-changing Seasonal range. Labels are designed afresh or re-designed for each new product, depending on the type of packaging (bag, tub, bottle, jar).
Photography by Ben McPhersonhughsli.com