BRIEF: Create an online presence for Huggies that dramatically improved their SEO, particularly with regard to potty training.
SOLUTION: We put together a brand utility site that leveraged the immense knowledge base of Huggies and the Huggies audience. Not only making it fun and easier, it became a one-stop shop of the best advice, tools, and tips to tackle potty training. This was complemented by a bespoke YouTube channel and a Smartphone App to maximise access to the Huggies knowledge base.
RESULTS: Hugely positive feedback from parents to the content of the site, multiple forum discussions and best of all; SEO results that saw Huggies jump from page 6 to page 1 in Google searches.