I love wooden toys, it's something that is locally produced here in Vietnam and when i got this brief I was ecstatic to work on it. We had other things in mind but well, as you know in advertising, the client will have the last say. All in all I'd say I'm happy with the result and working with this crew was fun. Wooden toys, blanket fort, pennant flags, and baby talent are normally elements for disaster but its safe to say now that it worked out quite well.
This is essentially a promotion print ad that's main objective is to
promote the wooden toys that you'd win from buying a certain number of
Huggies diapers. This image is in line with Huggies' regional campaign of Mommy and baby exploring the world together.
Agency Ogilvy and Mather Vietnam
Copy by Du Tang
Art Direction by Me
Photography by Arnuad de Harven
Studio PRO - I Vietnam