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Hug a Hoodie

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  • Hug a Hoodie
    Lost in Mozart - Edinburgh Festival Fringe 2011
  • The theatre group Angry Young Men used a really creative way of promoting their act - Lost in Mozart - currently on at the Edinburgh Festival Fringe 2011.

    Boys and girls dressed up in hoodies and wearing stern looks on their faces stood around on the Royal Mile with placards inviting folk to 'Hug a Hoodie'. 

    As folk approached them to be hugged, the stern faces would remain till the very end when they would break out into a warm smile and hug folk.

    First impressions can really be deceptive!!!