Ad to promote a new product: Eggs boiled named Huevocados.

The concept is take the mexican popular phrases "Verbo mata carita" (Words kill a pretty face) or  "Dinero mata carita" (Money kills a pretty face) wich means that women prefer a man who can make them fall in love with the right words than a rich one, or that women prefers a men with money even if he's ugly.

 

With this campaign, we are saying that is better to eat eggs than candys or chips.

 

In the radios we create a fiction powerful egg character that beats the famous chip character, the cookies with guards and puffy cakes.