The book is made to be distributed for free during Christmas holidays in cafes and malls. It is packed in joyful wrapping paper and looks like a gift. The outer pattern of wrapping paper is covered with Christmas related stuff but when the book is uncovered one may notice that inner pattern in not the same and pictures on it are not same friendly and allude to something except Christmas. The book is made in a friendly style and first impression it makes is that it’s a joke. People read funny ideas about using different tools to beat women, how to organize the process better and to avoid punishment. And suddenly after so many jokes on subject the last page tells 3 real-life stories of terrible examples of domestic violence happened on Christmas. This works as a shocking shake-up and must make people to ponder on this theme. The product works really good in Russia and other countries where attitude to domestic violence towards women is not serious and apprehended too indulgently.