‘How coffee stains are born’ campaign is a project I worked on while on Erasmus at AKV/St. Joost in Breda (The NL).
The response to the YCN brief, ‘increase awareness of DE to a younger audience’, is built around the social aspect of coffee.
I have used the coffee stains as visual elements to narrate various everyday situations, aiming to get the audience itself involved in the storytelling by sharing their own coffee stains’ stories; therefore, let the public lead the campaign within social media.
