Yahoo!7 approached us to design and develop the interactive experience of their ‘Where to buy guide’ for the popular reality TV show ’House Rules’. As teams competed on expert guided, do-it-yourself home improvement, the interactive product catalogue was updated weekly with photos of renovated rooms, hotspots, product and supplier information to eventually include all products featured on the show – about 1250 products in total.
The campaign was implemented as a CMS-driven responsive website, as well as custom versions to be imbedded into Fango – their own audience participation application for iOS and Android.
Our role: Design, technical direction & web development
Concept: Yahoo!7 Read Less