Mary K Overton's profile

House Of Fraser Visual Merchandising Competition

For one week we were given the opportunity of creating a window display for House Of Fraser, in this week we was put into teams & callaborated with the fashion students. We had one week to come up with the concept for the window display, create a 3D mock up and if the concept was strong enough then you got the chance to pitch. Our group was given the opportunity to pitch & we was announced the winners. We now have to design the actual window for house of fraser (Birmingham, UK)  which will be installed in early march.
 
House Of Fraser Pitch Document
The Initial Inspiration for our display was The Coachella Valley Music and Arts Festival
We was asked to research modern and old album covers, due to the theme being festivals.
Our team went into the House Of Fraser store and went around the various departments, picking out the best accesories and clothes that would fit our theme
Research into Fabric Types
Research into the iconic Ferris wheel at Coachella, including structure, colour schemes and what accessories would be placed onto the wheel
Our window will include a animation behind the ferris wheel to give the impression that it is moving
Research into Typography for the letters that will be displayed in the window
The final 3D mock up of the window display
House Of Fraser Visual Merchandising Competition
Published:

House Of Fraser Visual Merchandising Competition

Life Brief for creating a window display for House Of Fraser which is set to be installed in early March 2013

Published: