House Of Balsamic, an italian top gourmet ingredients brand. They needed a new website to go along with their rebranding. Besides showcasing their products they wanted to publish a lot of content and position themselves as gourmet lifestyle influencers.
The Groop's UX team worked on the wireframes with the client, and my role was to ensure that the visual language was in tune with the target audience, A and B class. I created a stylish minimal look that would reflect the luxury lifestyle the brand wanted to be in. Typography and fine details played a very important role in this mood setting.
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