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Hotel Resources Logo

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  • I was asked in 2012 to redo a logo for Hotel Resources,
    which is a recruitment agency for hotels.

    The first think I noticed was how much I didn't like the original logo, not because of how it looked but that it had no obvious connotations to what the company was. Also the name didn't immediately give it away either
    which meant that people might not respond to this company.

    So I worked on improving the original logo and creating some alternatives that
    might work better at representing the company.
  • Although I though it would be best to change the logo from the original to a new more representative one I gave them some reworkings of their original design.
  • After some discussions it was decided that Idea 3 was in fact the one they wanted to use. I agreed as I felt this represented them much better.

  • Some changes were made to the characters in the logo to better represent the staff they usually produce. Other than that the logo stayed pretty much the same.