I was asked in 2012 to redo a logo for Hotel Resources,
which is a recruitment agency for hotels.
The first think I noticed was how much I didn't like the original logo, not because
of how it looked but that it had no obvious connotations to what the company was.
Also the name didn't immediately give it away either
which meant that people
might not respond to this company.
So I worked on improving the original logo and creating some alternatives that
might work better at representing the company.