To promote the Strijp-S (re)development project in the city of Eindhoven the director the vanAbbe Museum, Charles Esche, invited 12 people to present their 'vision' in march 2007. Together with my dear friend Willem Kars we created a fictional hotel, called Hotel Philips. The idea is based on the industrial heritage of Philips Electronics, the former owner and occupant op the Strijp-S area.
To redecorate the factories and by using Philips products form now and then together with historic promotional materials like the famous posters of Kalff, a unique hotel concept is created. Comparable to Hotel New York in Rotterdam which transformed from a shipping building into a hotel. Turning the area into a hotspot for leasure and culture. The Hotel Philips concept got rave reviews, but sadly it's still a dream.
The video of the original presentation can be found here:
Between 1:46 and 1:55.