Hotel Imperial
The following is a redesign for the brand identity of Hotel Imperial in Vienna. Once the home of Duke Philipp of Württemberg and his spouse Duchess Marie Therese, the palace was turned into a hotel owned by Starwood Hotels & Resorts Group. Though the brand was redesigned so were the chocolate truffle package. A new special and elegant shape was incorporated into the use of pattern though out the product to show a aristocratic feeling. Another piece of the project was the redesign of the toiletries, website and the iphone application associated with it. The new logo is based upon the original showing the crest, royal crown, lion and deer.
