Hotel Gracia is a fictional boutique hotel in Barcelona that encourages travel and exploration for the young professional. We believe that travel is not reserved to the recent grads or to the rich and retired, but that the travel experience should be open to all. We strive to provide each guest with personalized customer service in an unforgettable enviornment. Hotel Gracia is the hotel for backpackers, well, without a backpack.  With this project, I aimed to explore the boundaries of standard “hotel” identity in order to create a different experience for the modern traveler.