Hot Popsicle is a collaborative branding effort for a fictional graphic design firm. The overall style of the branding was chosen to showcase the bright personalities of each member of the team. Each of the three members heads a particular area of design within the firm; packaging, branding, and web design. The three branding colors symbolize each of the these. areas.
The stationary set exudes the playful attitude of the firm, while maintaining a clean, polished appearance. The promotional pieces include custom cut business cards, complete with “wrappers,” patterned envelopes, brightly colored letterhead, and a book of postcards. Each postcards features a different “hot” popsicle, spanning from cacti to The Village People.- Hot Popsicle’s branding carries over to their web presence with bright pops of color and copywriting chuck full of personality. Keeping clients in mind, extra care has been taken to ensure an easy user experience while browsing the Hot Popsicle website, regardless of the device. Clients may also visit the web store to purchase branded apparel and to replenish their postcard books.
- CREDITS
Rachel Clarke - Graphic Design
Serita Roberson - Graphic Design
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