Hospitaria is a new full service hospital in Monterrey's area surroundings.

 

Hospitaria needed a campaign to promote their new hospital and the way they want to be perceived by people, they wanted to be seen as "the hospital that treats and prevents people from getting sick, giving a warm service at all times, “the hospital that cares of your wellbeing”.

 

Creating the concept “Cuidamos la salud que llevas dentro” (we keep the health you have inside)

we were able to speak in a caring tone, using simple illustration to transmit comfort, a caring way, and the health prevention the hospital seeks for their patients.

 

Showing what a healthy heart is capable of feeling a lot of love, and all that love brings from good health.

 

Reason to believe formula:

your heart > in order to feel much love > we keep it healthy

your body > for the millions of stories that await > we keep it healthy

 

Credits:

- Grupo Cinco (Agency)

- Tino Villarreal (Creative Director)

- Raúl Compean (Creative Director)

- Raúl González (Art director & Copywriting) 

- Esaú Pérez (illustrator & designer)

- Yessy Arredondo (Designer)

- César Amador (Planner)

- Elisa Parás (Account Manager)