Let's renew! UMC Utrecht is an innovatite hospital here in the Netherlands and a huge local employer. But how do you translate this into a bus so it will make potential employees excited and enthousiastic? Not a patient, but the bus itself is being operated by big hands.
Agency: Steam / Creation: Jona Rotting, Erwin Schieven en Maarten Kuipers.
Photography: Arjan Benning / Post production: GK Imaging / Styling Kamer 465 / Model making: Franziska Loeding. / Hair and make up: Eva Lotte Oosterop / Production: hazzazaH