- The Herbert Hoover Presidential Library Association felt it was time to update their current scholarship award program brochure. Results from past years indicated that important info was not getting communicated effectively. After meeting with a small focus group, it was determined that the brochure needed to be more concise, stand out from other scholarship literature, direct students to more info on the website and also convey the prestige that this award has. The brochure also needed to visually compliment other Hoover materials such as the website.
Input from the focus group provided the foundation for the design, featuring a striking historical portrait of a young Herbert Hoover on the cover, and minimal copy inside. The goal was to get the audiences attention, peak their interest in the program and drive them to the website for more information and application information.