HoopMixtape.com
Branding & Apparel
Branding & Apparel
A partner of the H360 Digital Network. HoopMixtape covers the most exhilarating high school players in the country, providing mixtapes of in-game highlights that range from monster dunks to breakout 40-point performances. When an up-and-comer plays a game that puts him on the map or gets him in the minds of scouts across the nation, HoopMixtape is the place to go to find out what went down. NBA and NCAA footage is also posted on occasion, while a forum and a Player Diaries section keep readers attached to HMT at all times.
Design Objective: - Give the current branding a much needed update with the kind of energy that Hoopmixtape.com exudes. - Also, establish the brand's first apparel to coincide with its new look.
Design Objective: - Give the current branding a much needed update with the kind of energy that Hoopmixtape.com exudes. - Also, establish the brand's first apparel to coincide with its new look.
New & Improved: Primary & Secondary LOGO
WEB BANNER
Close-Up Shot
HoopMixtape APPAREL
The #1 Ranked High School Basketball Player in the Nation (son of Boston Celtics coach Doc Rivers) Duke's AUSTIN RIVERS
Top Ranked High-School Basketball Players
Deuce Bello & Shaquille Johnson
Deuce Bello & Shaquille Johnson
NBA Players
James HardenStephen Jackson (Milwaukee Bucks)
Two of the top high school basketball players in the nation & Duke University bound QUINN COOK & AUSTIN RIVERS.
A bit of product placement.
Video editing by Jonathan Durden of Hoopmixtape.com
