An EKIN is Nike spelled backwards. It is also a rare breed of brand ambassador that culturally represents the best of the Swoosh. For their a… Read More
An EKIN is Nike spelled backwards. It is also a rare breed of brand ambassador that culturally represents the best of the Swoosh. For their annual summit, the EKIN leadership team had quite the itinerary: run the Hood to Coast, ride the Portland Spirit, and engage in some serious career training. To support their Summit experience, HUB created a playful brand look and feel and icons inspired by the EKIN leadership team as well as inspirational and slightly mysterious daily drops. Each fun teaser piece hinted at the next day’s activities with a classic “mamma-ism” phrase from their mentor.
The “Boost” event theme brings energy and a focus on collaborative discovery and bold dimension.
We also created an EKIN mascot, the Mamanaut.
Mamanaut icons morph to symbolize gestures of eah day's activity, hinting at what the next day's activities will be. Beyond the event, the Mama mascot feels elite, yet approachable to pair with "Mama-isms".
Blind embossing, metallic silvers, florescent and glow in the dark inks helped bring these kits to life including:
Launch Kit: From branded baby powder to wet wipes, everything ekins need to stay fresh on the road at Hood 2 Coast
Propel Kit: Filled with fun ways to connect with new peeps while cruising on the Portland Spirit
Navigate Kit: A career-mapping toolkit complete with a customized laser cut notebook and space pen
Discover Kit: Designed to help ekins learn how to bring their best during Insights Training
Mission Complete Kit: An inspirational call-to-action and keepsake piece for attendees, a personal gift and love note from the EKIN mentor, Mama Wright Read Less