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Bēhance

Hong Kong Cleanup

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  • In order to encourage both parents and their children to join the event, we need a campaign, which are attractive to both age groups. Hence I have came up and idea to encourage them to be the superhero, with the slogan – "Be your Superhero, Super clean Hero". The reason of choosing Superhero as the theme is because its something that kids and parents has their collective memory on to.