Challenge: The requirement for this project was to find a package that either lacked aesthetics or functionality and fix its major problem by creating a new package design and brand identity.
Solution: I chose to re-create a package and design for powdered sugar. The use of a recyclable coffee bag makes the sugar easier to pour and store because of the sturdiness of the bag and re-closable tabs. The design was inspired by the 1950's, a time when women baked and when a man got home from work he called out to his wife, "Honey, I'm home". The classic pink and black palette conveys a Fifties vibe while drawing in anyone who likes to bake.