To support the launch of the all-new Honda Civic, we ustilised music to express how the many different parts of the Honda Civic work together like a symphony in motion. From this insight, Civic Sounds was born - A digital soundboard created entirely from parts of the Civic.
To kickstart the campaign, award-winning band Bluejuice composed the first Civic Sounds track to inspire others to create their own. Using the soundboard, people made their own melody and beat from parts of the Civic, adjusting the tempo and adding effects.
Their unique track was recorded, hosted on SoundCloud and a film clip based around the Civic automatically generated based on the track’s unique algorithm. The best track won a trip to Fuji Rock Festival in Japan, the home of Honda.
Try if for yourself and create a track here http://civic.honda.com.au/civic-sounds.aspx