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Bēhance

Honda CR-Z ModeArt

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  • To celebrate the launch of the Honda CR-Z, the Hybrid Coupe complete with 3 driving modes, we created an application that allowed you to customise your Facebook profile photos (and other data) with the help of 3 illustrators.
     
    Jon Burgeman, Serge Seidlitz and Hawaii stepped forward and scribbled their interpretations of each driving mode. Sport, Econ and Normal (or as we loving referred to as Urban).

     
    The various phases of creating your illustration happen in a 3D 'warehouse' space created to compliment W+K's above the line creative. Share, upload to Facebook, download to mobile, send to print at Moo (at the last minute this didn't happen due to their API being upgraded). 
     
    ModeArt was a quick, fun way to be creative and supported the message that the CR-Z is a beautiful and surprising experience.

     
    Visit Honda CR-Z ModeArt
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