Homepage Redesign Exercise
- Startup Homepage Redesign Exercise
Better advertise a startup via their homepage - Challenge: "Advertise our product better than we do now, using whatever information you can gather from our site - within the confines of a traditional homepage design... focus on presenting a clear sense of what Betterment is and lead the user to a signup."
Existing Homepage Design
New Homepage WireframeRepresents key messages, supporting information and calls-to-action
First Iteration
Conclusion: Too busy; overwhelming amount of information
Second Iteration
Conclusion: Supporting information missed; overall still too busy
Third Iteration
Conclusion: improved visual design; imagery and messages could be improved- Forth Iteration
Conclusion: message more professional, but not enough about the product - Fifth Iteration
Conclusion: much improved, but still opportunities for improvement...
Recommendations:
1. Base designs on real user insights
2. Explore ways to connect with users on an emotional level
3. Better integrate social networking and marketing elements into the page
(4. Add static navigation to provide access to product information)
Corporate Intranet EvolutionCreative Direction, Web Design, Information Architecture
Mobile Edition - Communications PortalInteraction Design, UI/UX, Web Design
Corporate Social NetworkingInteraction Design, Web Design, UI/UX
Transactional Spec / Style GuideUI/UX, Interaction Design, Creative Direction
Financial Application WireframesInteraction Design, Information Architecture, UI/UX
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