- Homecenter Colombia - Nominated to the Lápiz de Acero Award 2011 (May 26th)Developed at Y&R Bogotá
Our objective was to create a shopping experience for the Homecenter customer that demonstrates all of the extraordinary attributes and benefits of the new paint technology acquired by Sodimac - Corona for the preparation of fresh paint; this being the only one of its kind in Colombia. The idea developed from a paint factory concept. The periphery of the paint department is marked by colored tanks that resemble those used to store raw materials in a paint factory. The tanks are connected to tubes that reach the mixer machine, simulating the paint production process and grabbing the immediate attention of the consumer.
- Four levels with visual media were generated to draw people's attention and convey Homecenter's new products and services.
Level 1: Main header arranged to create visual impact from any point in the store.
Level 2: Menus highlight the features of the product and price.
Level 3: Areas of interaction: Teaching Zone (education of new products, combinations and applications), Inspiration Area (explanation of color psychology), Color Samples (different variables between paint color and type of lighting)
Level 4: Material support to enhance the main attributes mentioned above.
- Rough sketch