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Home Essentials Store

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  • Home Essentials Store
    Branding and packaging designs for an original concept
  • For this project everyone in the class was given randomly a type of store that we had to create the name and branding for. Since my project had to be for a home essentials store I chose to make it a high end store that sells modern interior decor. I came up with the name Flow: Modern Essentials. It was a name inspired by the beautiful fluidity of many modern pieces of interior decor. From there I created the logo, stationary, gift cards, and packaging for a lamp.