The challenge of being visible in a space that's already dominated by loads of other event posters drove these poster solutions—hence the simple block of enormous type. Thanks to a team of wonderful volunteers, we were able to post these at every location on campus, focusing on doors and building foyers and entryways.
The main target of on-campus promotion was, well, Notre Dame students. It's not often that you get to advertise to your own demographic, so this was a fun opportunity.
Personal endorsement is the best promotion one can ask for, so these were made with the intent of being stolen by students for dorm room decorations. Within three days, not one of the 350 we posted was left on the walls of classroom buildings. We had to print more, and those got stolen too.