Student Work - Made in Graphic Design II Fall 2011
The latest Holga was in a desperate need of a rebrand. As the current logo represented the retro feel of the camera, there was no consistent logo used throughout. This logo is simplified, with the solution made into the basic shape of the Holga itself, using a classic style serif type that gives the product character. The package design is a mock-up of unique packaging, more than just cardboard, that could be used after purchase to display and hold the camera.