"HLIOS mpaxarika" ("SUN spices") is a Greek company specializing in import, sales and export of spices. Founded in 1919 in Peiraias, is today one of the major competitors in the spices market in Greece and abroad. During my packaging course in Graphic Design Department of Technological Institute of Athens I was asked to develop a completely new visual language for the brand and create a packaging system for a series of four spices. The solution I came up with introduces a modern look to the brand, setting it outside its competition while still retaining basic values of the company such as history and quality.
