HJERTEMOD
visual communication for organ donation

'Hjertemod' means 'heartcourage' and is a selfmade word to embrace and celebrate the collision between a corny grandmother-universe (patchwork and cross stitches) and a rough sailer universe (tattoo); in other words: the soft human in a hard shell. It's a word carefully chosen to emphasize that it takes both courage and empathy to sign up as an organ donor.

Made by:
Pernille Posselt Lihn, Michael Sørensen & Simon Friis

Teacher:
Poul Mikkelsen, Brand Strategic Executive at Brandhouse

At:
Skolen For Visuel Kommunikation, Haderslev Read Less