Assignment: Create a membership campaign for the National Trust for Historic Preservation. Obtain a strategy, create branding, & apply it in several different media.
Demographic:35-50 yrs & Families
History Starts at Home is a national campaign under the National Trust for Historic Preservation with a goal to increase membership by engaging communities with personal experience, empathy and excitement. It encourages them to connect with buildings that are important to them & their heritage. History Starts at Home would throw several local and city sponsored events to promote membership through personal experience.
The brand for History Starts at Home remains in Gotham Light in a cool gray for the purpose of not overpowering the events which it is placed under, but also connects it as a brand nationally. The events are displayed in an eye-catching slab-serif to engage participants and would change with each venue.
Media: Magazine story, event cards, city banner, JQuery scroller, JQuery polaroid gallery, ticket receipt, & graphic identifier.
Designed for Junior Design Studio at the Corcoran College of Art and Design.