Cardboard Campaign against Homelessness in Hamburg
It was key to create something that would stand out amongst all the political campaigning in the city.
As there was basically no budget, the campaign needed to create a lot of media attention in order to
make the topic important in public debate. It was also key to win supporters to make the campaign
happen in the first place. In the end the real goal was to help shift the election in a favorable direction:
from the conservative to a more social government.
It was key to create something that would stand out amongst all the political campaigning in the city.
As there was basically no budget, the campaign needed to create a lot of media attention in order to
make the topic important in public debate. It was also key to win supporters to make the campaign
happen in the first place. In the end the real goal was to help shift the election in a favorable direction:
from the conservative to a more social government.
AWARDS
Cannes Lions 2011
Bronce (Design)
Shortlist (Direct)
Eurobest 2011
Gold (Design)
Shortlist (Outdoor/Integrated)
Cannes Lions 2011
Bronce (Design)
Shortlist (Direct)
Eurobest 2011
Gold (Design)
Shortlist (Outdoor/Integrated)
