Pratibha Samman is an on-ground activity by Hindustan (A Hindi daily). The activity aims to recognize and honour the best students. The task was to create a campaign that emotionaly connect to the target audience.
The campaign was done to build aspirational value around this program, Pratibha Samman, to entice people to act and register. we had a bigger challenge to not only engage the student but also the parents. We created
a campaign which would stir up emotions in parents as well and help them motivate their children. Campaign line reads "its not just the student who'll feel proud." The victory of a student is often celebrated by the entire family. Every member feels like a winner. The humor in this campaign underlines the message on
a happy note.
CONCEPT/ART DIRECTION: KRISHNAPRIYA DUTTA GUPTA
PHOTGRAPHY: GAURAV BHARDHWAJ
COPYWRITER: ANU GULATI
PRODUCTION: PRESS CAMPAIGN CMYK, BILLBOARDS
SOFTWARE: ADOBE PHOTOSHOP
DATE OF COMPLETITION: JULY 2010