Hill Holliday - Ident

The idea of this project was to represent a visual fight between positive and negative (black and white) until they come to a final balance which is the final logo of Hill Holliday.
This was the starting point for the research and then I developed the boards.
The final 10 seconds animation is the result of the combination of many different elements, such as linear graphics, ink, smoke, etc

Client: Hill Holliday
Production: yU+co
Producer: Eric S. Anderson
Director, Designer, Animator: Giovanni Bucci
Sound Design: Mike Parks

Web site: http://www.giovannibucci.com