THE HILLS ARE ALIVE WITH SPANDEX
The Hill Country is full of fresh air and scenic views. And during the Hill Country Ride for AIDS it’s also filled with hundreds of spandex-clad riders. This concept illustrates the beauty of the ride while also promoting the spirit and fun of participating in this one-of-a-kind event. It’s an evolution of the past Hill Country Ride for AIDS campaign that updates the look and feel and takes a slightly quirkier tone.