The purpose of this course, was to create a product line for The Body Shop. Collateral materials with a focus on posters, postcards, point-of-sale materials, and labels were developed.
In this project, three different products were designed. To help market the products and campaign a poster was created for in store purposes and a postcard to use as a mail out. To carry the products when bought, a 100% recycled canvas bag was designed with the product illustration to reach other potential customers.
Pamper Your Higos
Higos is spanish for Figs. Figs are among the oldest-known foods in the world. The soft, pear-shaped “fruit” is, in fact, a flower swollen and turned in on itself, while the many tiny “seeds” are the actual fruit of the tree. Figs are full of natural sugar that help radiate and nurture the skin.
Give yourself the pampering you deserve with our new skin care collection, Higos:
Leave your skin feeling smooth and fresh.
This lightweight cream to boost radiance.
Soothe and protect sensitive areas that are more prone to dullness.
***This project is currently up for display at the Art Institute of Houston campus.