Carmen Garza's profile

Higos: The Body Shop

Pamper Your Higos
The Body Shop: Product Concept
Student Work Winter 2010
The purpose of this course, was to create a product line for The Body Shop. Collateral materials with a focus on posters, postcards, point-of-sale materials, and labels were developed.

In this project, three different products were designed. To help market the products and campaign a poster was created for in store purposes and a postcard to use as a mail out. To carry the products when bought, a 100% recycled canvas bag was designed with the product illustration to reach other potential customers.

Pamper Your Higos
Higos
is spanish for Figs. Figs are among the oldest-known foods in the world. The soft, pear-shaped “fruit” is, in fact, a flower swollen and turned in on itself, while the many tiny “seeds” are the actual fruit of the tree. Figs are full of natural sugar that help radiate and nurture the skin.


Give yourself the pampering you deserve with our new skin care collection, Higos:
RADIANT CLEANSER
Leave your skin feeling smooth and fresh.
RADIANT CREAM
This lightweight cream to boost radiance.
RADIANT SERUM
Soothe and protect sensitive areas that are more prone to dullness.


***This project is currently up for display at the Art Institute of Houston campus.
The three products
100% recycled canvas bag
Postcard, front and back side.
Poster
Higos: The Body Shop
Published:

Higos: The Body Shop

The purpose of this course, was to create a product line for The Body Shop. Collateral materials with a focus on posters, postcards, point-of-sal Read More

Published: